January 2026 Buying Guide

Should You Buy Sports & Fitness in January?

January Rating:5/5 - Excellent

January Verdict

January is a excellent time to buy sports & fitness. New Year's resolution competition drives aggressive deals on cardio and strength equipment

Rating5/5

Typical Savings20-40% off

Best MonthJanuary

Month-by-Month Price Calendar

When prices are lowest throughout the year

Best Great OK Wait

Jan

Best

20-40% off

New Year's resolution competition drives aggressive deals on cardio and strength equipment

Feb

10-20% off

Resolution sales wind down; used market peaks with barely-used equipment

Mar

Wait

5-15% off

Minimal promotions; good month for used equipment on resale sites

Apr

Wait

5-15% off

Limited deals; occasional spring promotions at Dick's Sporting Goods

May

Great

20-35% off

Memorial Day sales; REP Fitness and Rogue run rare promotions

Jun

15-25% off

Pre-summer deals continue; good for outdoor fitness gear

Jul

Great

20-40% off

Amazon Prime Day brings solid deals on wearables and accessories

Aug

Wait

5-15% off

Quiet month for fitness equipment deals

Sep

Wait

5-15% off

New wearable models launch; prior generation starts discounting

Oct

15-25% off

Prime Big Deal Days; early Black Friday previews on fitness tech

Nov

Best

30-50% off

Black Friday and Cyber Monday deliver the deepest discounts of the year

Dec

15-30% off

Holiday gift deals; some early January pricing on equipment

Jan

Best

20-40% offNew Year's resolution competition drives aggressive deals on cardio and strength equipmentBest

Feb

10-20% offResolution sales wind down; used market peaks with barely-used equipment

Mar

Wait

5-15% offMinimal promotions; good month for used equipment on resale sites

Apr

Wait

5-15% offLimited deals; occasional spring promotions at Dick's Sporting Goods

May

Great

20-35% offMemorial Day sales; REP Fitness and Rogue run rare promotions

Jun

15-25% offPre-summer deals continue; good for outdoor fitness gear

Jul

Great

20-40% offAmazon Prime Day brings solid deals on wearables and accessories

Aug

Wait

5-15% offQuiet month for fitness equipment deals

Sep

Wait

5-15% offNew wearable models launch; prior generation starts discounting

Oct

15-25% offPrime Big Deal Days; early Black Friday previews on fitness tech

Nov

Best

30-50% offBlack Friday and Cyber Monday deliver the deepest discounts of the year

Dec

15-30% offHoliday gift deals; some early January pricing on equipment

Best Great OK Wait

You're viewing January. See the full year guide

January is rated better than 10 other months for buying sports & fitness. This is one of the best times to buy.

Shopping Events in January

New Year's Sales

January 1 - 5

Ended

Winter Clearance

January 15 - 31

Ended

Frequently Asked Questions

Is January a good time to buy sports & fitness?

Yes, January is rated 5/5 for buying sports & fitness. New Year's resolution competition drives aggressive deals on cardio and strength equipment

What is the best month to buy sports & fitness?

The best month to buy sports & fitness is January, when you can typically save 20-40% off.

How much can I save on sports & fitness in January?

In January, you can typically save 20-40% off on sports & fitness. This is one of the better months for deals.

December Full Guide February

Read the Full Sports & Fitness Buying Guide

See all 12 months, detailed tips, related events, and expert advice for buying sports & fitness.

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Last updated: March 2026All Buying Guides